Bảng hiệu quảng cáo là một trong những hình thức quảng bá hình ảnh quan trọng để đưa thương hiệu của công ty, cửa hàng của bạn tới khách hàng. Nếu bạn muốn việc kinh doanh của mình thành công, thu hút nhiều khách hàng, thương hiệu được chú ý nhiều hơn thì hãy chú ý tới các nguyên tắc thiết kế bảng hiệu đẹp. Bài viết sau đây sẽ chia sẻ với bạn 6 nguyên tắc thiết kế bảng hiệu đẹp, hiện đại, hợp xu hướng mà bạn nên biết.
Bảng hiệu đẹp, thu hút phải đáp ứng được những nguyên tắc cơ bản
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Bảng hiệu phải rõ ràng
Bạn nên nhớ một bảng hiệu chỉ cung cấp thông tin chính xác tại một địa điểm cụ thể. Khi bạn thiết kế bảng hiệu thì bảng hiệu đó phải nói lên được các chi tiết cụ thể. Điển hình như phải hướng dẫn địa điểm cụ thể và thông tin liên quan đến sản phẩm.
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Bảng hiệu nên đơn giản
Thông điệp trong thiết kế bảng hiệu đẹp mà bạn cần hướng tới phải rõ ràng. Một bảng hiệu đạt yêu cầu là bảng hiệu phải chuyển tải được toàn bộ thông tin trên đó trong vòng 5 giây. Nếu vượt quá thời gian đó thì tốt nhất ta nên rút ngắn thông tin hoặc thay đổi bằng các ký hiệu khác.
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Bảng hiệu cần viết theo dạng tiêu đề
Làm điều này sẽ giúp bạn rút ngắn và đơn giản được bảng hiệu của mình. Bạn cứ hình dung như trong các tờ báo, tiêu đề giúp bạn hiểu được mấu chốt của vấn đề. Một bảng hiệu hiệu quả khi nó sử dụng hệ thống phân cấp nội dung: Tiêu đề, văn bản giải thích, lời kêu gọi hành động.
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Bảng hiệu phải kêu gọi được một hành động nào đó
Bảng hiệu nên có slogan ấn tượng
Các bảng hiệu là các lời quảng cáo vì vậy bảng hiệu của bạn phải khiến cho một khách hàng thực hiện một hành động nào đó, gọi là lời kêu gọi hành động. Và bảng hiệu này phải hướng tới một mục tiêu đơn giản mà thôi.
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Chú ý lựa chọn hình ảnh trên bảng hiệu
Bạn cần chú ý rằng hình ảnh được xuất hiện trên biển quảng cáo cần phải thật ấn tượng để có thể khiến người ta nhìn vào là chú ý đến ngay. Bạn hãy nhớ rằng chỉ có 10 đến 20 giây để chiếc biển quảng cáo của mình gây ấn tượng đối với khách hàng.
Nếu hình ảnh không đủ ấn tượng không đủ động lại thì chắc chắn khách hàng sẽ không lựa chọn thương hiệu của bạn. Chính vì thế, khi thiết kế bảng hiệu shop, hình ảnh phải cần thật sâu sắc và nổi bật để mọi người có thể dễ nhớ và dễ lựa chọn.
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Lưu ý màu sắc của bảng hiệu
Màu sắc của bảng hiệu rất quan trọng để thu hút khách hàng
Bạn cũng nên đặc biệt lưu ý đến vấn đề màu sắc trong thiết kế biển quảng cáo. Chúng ta có thể pha trộn rất nhiều màu sắc với nhau nhưng cần phải tạo nên một tổng thể hài hòa. Bạn có thể lựa chọn những màu sắc tương phản để làm nổi bật những chi tiết chính nhất nhưng không nên sử dụng quá nhiều sự tương phản sẽ gây ra hiện tượng nhàm chán và không nổi bật.
Trên đây là chia sẻ của chúng tôi về những nguyên tắc cơ bản nhất để có thể thiết kế biển quảng cáo hấp dẫn lôi cuốn khách hàng, giúp việc kinh doanh của bạn được thành công. Hy vọng những lời khuyên trên sẽ giúp ích cho bạn trong quá trình thiết kế bảng hiệu tphcm độc, đẹp và sáng tạo.
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